that through smart thinking in using intellectual property tools
to produce a proprietary position for our Clients. Thus they attain
a sustainable competitive edge for superior return from their
We passionately believe that innovation is a fundamental necessity
for any company or institution to survive and thrive. Furthermore,
we know that smart intellectual property management is a key factor
for success in innovation. Sadly, most organisations under-achieve
their innovation potential due to poor use of intellectual property
tools to capture the greatest value from their new technologies,
products and services.
We maintain that the best management initiative to resolve this
failing is to embark on a programme that puts IP-awareness in
the middle of all business decisions. We will achieve this with
you, our Client, by building an organisation-wide ENDEMIC IP CULTURE
in your company. With that achieved, your personnel will be empowered
to make their daily work decisions in a manner that produces stronger
innovation assets that generate greater value.
Through our guidance, you will achieve greater, more sustainable
wealth from your innovations.